When releasing Agile Analytics we struggled linking Google Ads to Google Analytics v4 to our fine ReactJS site. Here is a small step-by-step guide on how to achieve this:
- Part 1. Connect your Google Ads to your Google Analytics 4 (GA4) account
- Part 2. Connect your Google Ads account to your website
- Part 3. Add and set up Google Ads conversions
In our examples we will connect Google Ads to our Next.js website in vanilla way (without any additional plugins). Please note that we have GA4 account already connected.
Part 1. Connect your Google Ads to your Google Analytics 4 (GA4) account
Step 1. Connect you Google Ads account to Google Analytics 4:
In Google analytics go to Admin, choose your property and then click on Google Ads Links:
Press Link and add your Google Ads account.
Step 2. Enabling Google Signals:
Go to Admin ---> Data Settings ---> Data Collection ---> Enable Google signals data
That`s it! Now you have to wait while Google Analytics starts to gather and display data from your Google Ads campaigns. Please note that it could take up to 3 days for data to start displaying in GA4 reports.
You`ll be able to see data from Google ads in you Reports snapshot:
- Google Ads as a source;
- cpc as a medium;
- Paid search as a default channel grouping
Part 2. Connect your Google Ads account to your website
Step 1. Get Global site tag code
To find you code in Google Ads go to Tools and settings ---> Global site tag
Step 2. Add Global site tag code to you website
For Next.js paste the code in _document.tsx file:
Part 3. Add and set up Google Ads conversions
Step 1. Adding Conversions in Google Ads
Go to Tools and settings ---> Conversions and click New conversion action.
For a website we usually need to add conversion manually.
You can find info on how to setup conversion in Google Ads documentation
After setting up a conversion you`ll see it in the conversions screen:
Step 2. Adding Google Ads conversions to a website:
To get gtag code of conversion, click on the Conversion name ---> Tag setup ---> Install the tag yourself.
Follow instructions and cope conversion code snippet:
For example, in our code we`ve created a function which sends the conversion event. And this function is called on particular button click
To see if conversions were verified, try to trigger these events, and then check their status in Google adds in 3 hours:
No resent conversions means that you conversion was verified and will be displayed as soon as conversion action happen
Want to know more?
At ZEN Software we can help out with all sorts of Content and Commerce related challenges and how to solve it using a Cloud Native approach. Please let us know what you need and we’ll be able to help